SWANSEA — The Town of Swansea announces the completion of its Route 103 Corridor Study, a comprehensive review of Wilbur Avenue from the Coles River to Gardners Neck Road that outlines a vision to transform it into a safer and more economically vibrant corridor.
The study was made possible through funding secured by state Sen. Michael Rodrigues. It was conducted in partnership with the Southeastern Regional Planning and Economic Development District (SRPEDD), which served as the project consultant.
Route 103 serves as the spine of Ocean Grove, with dense residential neighborhoods on both sides and more than two dozen small businesses along the corridor. It is also a key connector to Somerset, Warren and Fall River.
The study was shaped by significant community input, including public information sessions, outreach to individual business owners along Route 103, a public survey and online feedback tools and tabling at local events throughout Ocean Grove and Swansea.
During the public input process, many residents raised concerns about traffic safety and speeding, particularly near the intersections of Gardners Neck Road and New Gardners Neck Road. They also stressed the need for better sidewalks and support for existing small businesses.
Based on community input and the technical review, the study’s key recommendations include installing traffic signals or roundabouts at Gardners Neck Road and New Gardner Neck Road; adding high-visibility crosswalks and upgrading sidewalks throughout the corridor; updating Business A zoning to support mixed-use development and small-scale infill; reducing and consolidating curb cuts to improve traffic flow and pedestrian safety; pursuing riverfront access through easements, zoning incentives or acquisition; and investing in signage, lighting, landscaping, and public art to strengthen the corridor’s identity.
“Route 103 has always been a missed opportunity for Swansea,” said Selectman Robert Medeiros, who has championed the project since his time on the Planning Board. “The corridor is one of the first things people see when they enter town, and it should represent who we are. For years, I’ve believed it could be safer, more welcoming and a stronger economic asset. This study shows that we can get there.”
The Town is now partnering with SRPEDD to draft zoning changes for the Route 103 district. This work is funded through a grant from the Massachusetts Executive Office of Energy and Environmental Affairs (Mass EEA) and will turn the study’s recommendations into new zoning that supports mixed uses and small businesses while preserving neighborhood character.
Public meetings and opportunities to comment will be announced as the effort moves forward.
“During the Route 103 study process, residents were clear about wanting safer intersections, walkable streets and a corridor that helps local businesses succeed,” said Town Administrator Mallory Aronstein. “This study gives us a blueprint to meet those goals. It also gives the town a strong foundation as we work with state partners to bring these improvements to life.”
The full Route 103 Corridor Study is available on the Town’s website.
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