Suffolk Country District Attorney Daniel F. Conley delivered $8,000 in drug forfeiture proceeds to urban youth groups that help area Latino youth avoid getting into trouble with drugs and gangs.
It’s a pretty cut-and-dry story, and a typical press release was issued by his longtime press secretary. But what makes this press release special from a “public relations analysis” perspective is that the press release was released in Spanish, and translated into English below it.
It is a brilliant PR move, because the Boston area is home to a wide variety of very advice Spanish-language media. This includes multiple television stations (Univision, TeleFutura, BostonLatino.TV), radio stations (Power Radio, Le Mega) magazines, websites, and newspapers (El Mundo, El Planeta). Of course, the editors and reporters speak, read, and write English, but the publications are IN Spanish.
Putting a press release in grammatically-correct Spanish shows the Spanish-speaking community that the DA actually cares about the community and is speaking directly to the community.
It also shows that Conley doesn’t just want a quick hit in the Globe/Herald for his efforts.
Full text below:
El Fiscal Conley Entrega $8,000 a Grupos de Juventud Latinos
BOSTON, 28 de febrero 2014—El Fiscal del Condado de Suffolk Daniel F. Conley esta semana hizo entrega de miles de dólares en dinero de droga incautado, a dos organizaciones sin fines de lucro de Boston cuales ayudan a los jóvenes de la ciudad a mantenerse alejados de las drogas, gangas y comportamiento arriesgado.
Como parte de su Programa Anual de Reinversión en la Comunidad de Bienes Incautados, Conley el pasado martes visitó a Sociedad Latina en Roxbury y Casa Nueva Vida en Jamaica Plain, para hacer entrega a los jóvenes trabajadores con un total de $8,000 en donación en efectivo cual representan el valor de bienes incautados durante procesos de enjuiciamientos por tráfico de narcóticos en el Condado de Suffolk. Hasta la fecha, Conley ha hecho entrega similar en donativos a más de media docenas de organizaciones sin fines de lucro, financiando actividades seguras, saludables para niños y adolescentes de todos los ámbitos de vida.
Conley otorgó un cheque por el monto de $5,000 a Sociedad Latina en apoyo a los multi-servicios de la agencia para el Programa Educadores de Salud en Acción. El programa asocia a adolescentes pasantes con mentores y profesionales que trabajan en el Area Médica de Longwood para identificar y dirigir temas de problemas de salud en sus comunidades. Mediante a esto los jóvenes adquieren valiosa experiencia laboral, habilidades de liderazgo, mientras que la comunidad se beneficia de sus esfuerzos para abordar los temas de abuso de sustancias y violencia.
Conley también entrego fondos a Casa Nueva Vida, la cual se esfuerza en ayudar a familias sin hogares a salir de la pobreza por medio a albergue y servicios. La donación de $3,000 ayudará al grupo a expandir sus servicios de capacitación en conocimientos de informática para jóvenes en riesgo y desamparados ofreciéndoles oportunidades hacia mejores carreras.
Grupos al través de Boston, Chelsea, Revere y Winthrop compartirán alrededor de $50,000 dólares en premios en efectivo sin costo alguno a los contribuyentes de impuestos: cada centavo proviene de los bienes incautados por enjuiciamiento de tráfico de drogas. Auditores estatales el año pasado evaluaron el proceso en el Condado de Suffolk y le otorgaron altas calificaciones por “convertir las ganancias del crimen en algo positivo para la comunidad” mientras que cuidadosamente documentaban todas las recaudaciones y desembolsos relacionados con la incautación de bienes.
El proceso anual de las donaciones/becas inicia en el verano, y los formularios para solicitud están disponibles en el sitio Web en la página del Fiscal de Suffolk: http://www.suffolkdistrictattorney.com/partnerships-and-prevention/asset-forfeiture-reinvestment-program/. Típicamente los premios son distribuidos en el invierno.
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Subtítulos:
Casa Nueva Vida: El Fiscal del Condado de Suffolk Daniel F. Conley (en la corbata) con Emilio Ortiz, Kathy Woerner, Manuel Duran, Julia Guerrero, y Zaida Estremera de Casa Nueva Vida en Jamaica Plain.
Sociedad Latina: El Fiscal del Condado de Suffolk Daniel F. Conley (más alto) con Melissa Luna (más a la derecha) de Sociedad Latina y cinco jóvenes en el Programa Educadores de Salud en Acción.
English Translation
District Attorney Conley Delivers $8,000 to Latino Youth Groups
BOSTON, Feb. 28, 2014—Suffolk County District Attorney Daniel F. Conley this week delivered thousands of dollars in seized drug money to two Boston non-profit groups that help the city’s Latino youth stay away from drugs, gangs, and risky behavior.
As part of his annual Asset Forfeiture Community Reinvestment Program, Conley on Tuesday visited Sociedad Latina in Roxbury and Casa Nueva Vida in Jamaica Plain to present youth workers with a total of $8,000 in cash awards representing assets seized during Suffolk County narcotics trafficking prosecutions. Conley has delivered similar awards to about half a dozen non-profits so far this year, funding safe, healthy activities for kids and teens from all walks of life.
Conley presented a check for $5,000 to Sociedad Latina to support the multi-service agency’s Health Educators in Action Program. The program teams teen interns with mentors and professionals working in the city’s Longwood Medical Area in order to identify and address public health issues in their communities. While the youths gain valuable work experience and leadership skills, the community benefits from their efforts to address issues such as substance abuse and violence.
Conley also presented funds to Casa Nueva Vida, which strives to help homeless families out of poverty by providing shelter and services. The $3,000 grant will allow the group to expand its computer skills training for homeless at-risk teens in order to open up greater career opportunities for the youths.
Groups across Boston, Chelsea, Revere, and Winthrop will split about $50,000 in cash awards this year at no cost to taxpayers: every cent comes from assets seized during drug trafficking prosecutions. State auditors last year reviewed the process in Suffolk County and gave it high marks for turning “the profits of crime into something positive for the community” while carefully documenting all forfeiture-related income and expenditures.
The annual grant process begins in the summer, with application forms available on the Suffolk DA’s website: http://www.suffolkdistrictattorney.com/partnerships-and-prevention/asset-forfeiture-reinvestment-program/. Awards are typically distributed in the winter.
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CUTLINES:
Casa Nueva Vida: Suffolk County District Attorney Daniel F. Conley (in necktie) delivers a check for $3000 in seized drug money to staff at Casa Nueva Vida in Jamaica Plain, supporting a program that teaches computer skills to homeless and at-risk teens. With Conley are (from left to right) IT Support and Computer Instructor Emilio Ortiz, Development Associate Kathy Woerner, President and CEO Manuel Duran, Housing Case Manager Julia Guerrero, and Family Case Manager Zaida Estremera.
Sociedad Latina: Suffolk County District Attorney Daniel F. Conley (top row) with youngsters from Sociedad Latina and Director of Organizing and Evaluation Melissa Luna (far right). Conley delivered a check for $5000 in seized drug money to support a program that puts teens together with mentors to address public health issues in their communities.
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